Whose Roar is Loudest?

advertising, social, outdoor

Campaign showreel

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Project Overview

To showcase Black Swan Data’s technology, we used a sophisticated vector centrality algorithm to identify the top 5 influencers in the #canneslions conversation - those with the loudest roar. The results were displayed in real time on Le Grand Screen at the Cannes Lions festival. People were encouraged to tweet #RoarScore to find out there own "Roar Score".

Billboard at Cannes Festival

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Billboard at Cannes Festival

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Billboard at Cannes Festival

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Billboard at Cannes Festival

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Billboard at Cannes Festival

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Billboard at Cannes Festival

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Billboard at Cannes Festival

Employee Value Proposition, print version.

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Let's Create Something Extraordinary

I work with agencies and clients where public case studies aren’t appropriate, so I’ve shared a downloadable PDF of selected work.

Contact me Selected Work (PDF)