Why is this website so ugly?*


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*I'm always curious about what happens when you take an accepted idea and turn it on its head. So rather than make another polished, responsive portfolio that quietly disappears into the crowd, I thought: what if I did the exact opposite? That's what I enjoy. Finding the assumption everyone else has accepted. Turning it around. Making an unexpected connection. And then taking the idea far enough that it becomes the thing you remember.

I'm Scott Bedford. A creative director, designer, illustrator, animator and author. I help businesses and agencies find those ideas, shape them and bring them to life.

New York Festivals logo Webby Awards logo One Show logo Creative Review logo Cannes logo BAFTA logo

I have picked up over 30 creative accolades (shortlist, finalist or winner) from, among others, Cannes Lions, New York Festivals, One Show, D&AD, Webby Awards, London International and Creative Review.

Recent Work

Guardian logo

Branding for Crypto Startup ➔

Elegant logo centred on a ‘guardian’ symbol — an angel shape with a coin replacing the halo to represent protection and security. Also developed supporting brand system.

Wingnut logo clos-up

Logo Design for Fitness Company ➔

Named after the Irish expression for someone who's a little 'nutty', this fitness brand was looking for a logo that was simple and bold, but with a touch of playfullness.

Branding for Tech Collective ➔

Distinctive logo that uses overlapping lines to create a Moiré interference pattern. This visual tension reflects Vennaissance’s disruptive mindset and challenge to the status quo.

Las Vegas stage with 80ft LED screen showing artwork

Motion Graphics for Keynote ➔

Concept, design, and animation of bold presentation visuals for global tech company’s annual Las Vegas event, created for an 80-foot LED screen.

Image of Infographic

Infographic Design for Car Maker ➔

A 2.5D infographic highlighting a seven-year journey of commitment to autonomous driving. The design uses an upward arrow to form a road, symbolising progress and achievement.

Logo Stings for Engine Supplier ➔

Logo stings for a company developing hybrid engines during the transition to electric. Reflecting the logo’s simple car shape, the animation explores dynamic car-like movement, including the mechanical motion of cylinders and gears.

Image of Infographic

Infographic Design for Car Maker ➔

A 40-year timeline bringing key milestones to life through the journey of a 'part' from shelf to warehouse, lorry to ship. The colour palette takes its cue from a cherry blossom logo.

Motion Design for Investor Event ➔

Set design, intro animation and 8 metre long physical timeline display all featuring a distinctive angular design treatment inspired by the brand’s signature marque.

Image of brochure cover

Print Design for Training Company ➔

Design and illustration for a mental health and psychological safety training brochure. Hand-drawn illustration brings warmth and humanity to a complex subject.

Image of Butterfly World maze

Mega-Maze Adventure! Book ➔

A unique, one-of-a-kind puzzle book in which each page is connected by a die-cut portal, allowing the maze to run continuously from the cover through to the final page. Published by Workman in New York.