Project Overview
A flu tracking tool that analysed social conversations, using machine learning, in order to predict flu risk, so moms could be better prepared. The real power was in the ability to connect your Facebook friends and have them appear on the map and then be able to send them messages if they are in a high risk area. The same technology was used to power a programmatic ad campaign where mobile ads appeared to those in high flu risk locations.
People sign up for alerts and then can message their friends
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Programmatic location based ads
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I work with agencies and clients where public case studies aren’t appropriate, so I’ve shared a downloadable PDF of selected work.
Contact me Selected Work (PDF)