Scott’s Content-First Initiative

advertising

Project Overview

Scott’s is a GSK cod liver oil supplement popular in Asia. The main ingredient DHA, is very important for brain development and cognitive function. We won the digital account by pitching a bold content-first strategy, with a brand site focussed on providing valuable content for moms. A real focus was put on creating genuinely helpful videos and long-form articles with a useful downloadable element, such as growth charts, craft ideas, activities all around the theme of child and brain development.

Downloadable craft project

Downloadable craft project

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Downloadable growth chart

Downloadable growth chart

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Downloadable game for road trips

Downloadable game for road trips

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Downloadable game for road trips

Downloadable game for road trips

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Downloadable fridge poster

Downloadable fridge poster

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Downloadable reward stickers

Downloadable reward stickers

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Let's Create Something Extraordinary

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