Add #Crunch To Your Lunch

advertising, social

You've added #crunch to your lunch!

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Project Overview

Twitter (now X) promotion using onomatopoeic hash-tags. Only the right amount of #crrrruunnch will catapult a packet of Walkers crisps into the basket, too much, or too little, and you’ll miss the basket! An innovative twitter based ‘game’ using video too simulate real game play, run from the @asda twitter channel.

Tweet from campagn

The inititial post from the Asda explaining how to play

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Tweet from campagn

The journey from a participant's perspective

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Fail: Way too short

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Fail: A bit too short

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Fail: A bit too far

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Fail: Way too far

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Let's Create Something Extraordinary

I work with agencies and clients where public case studies aren’t appropriate, so I’ve shared a downloadable PDF of selected work.

Contact me Selected Work (PDF)