Why is this website so ugly?

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Because I wanted it to stand out. Not just visually. Conceptually. We're surrounded by beautifully designed websites that follow an increasingly familiar formula. So rather than make another polished, responsive portfolio that quietly disappears into the crowd, I thought: what if I did the exact opposite? That's the sort of problem I enjoy. Finding the assumption everyone else has accepted. Turning it around. Making an unexpected connection. And then taking the idea far enough that it becomes the thing you remember.

I'm Scott Bedford. A creative director, designer, illustrator and animator. I help businesses and agencies find those ideas, shape them and bring them to life.

30+ creative accolades including Cannes Lions, The One Show, Webby Awards, BAFTA Interactive and New York Festivals.