Client: Quaker, Canada
Today List was a web app for publicly sharing your #todaylist, Quaker’s way of helping Canada 'do one thing that matters more today'. This was a digital concept that was turned into an integrated campaign, it even featured on Canadian daytime TV, with the presenters making their own Today List.
Whose Roar is Loudest?
Client: Black Swan Data
An AI algorithm was used to identify the top influencers in the #canneslions conversation, those with the 'loudest roar'. The results were piped in real time onto Le Grand Screen at the Cannes Lions festival. Influencers were also able to tweet and get their #RoarScore.
Turning Captive Passengers
into Captivated Customers
Client: Gate Group
I worked with Gate Group, the world’s biggest airline retailer, to develop the retail experience of the future. This vision was launched at a flagship exhibit at the WTCE trade show in Germany, where a series of large touchscreen interactive installations to brought to life the retail vision.
Get Closer to the Live Music
Rather than just about selling tickets, I helped give the O2 Academy app a higher purpose... 'Getting people closer to the LIVE music'. This was achieved through a feature called Gig Hub, which dynamically created content specific to the band or artist people showed an interest in.
Turning Hiring a Car Into a
Client: Igo-Wego (tech start-up)
My big idea was to elevate car hire search, through a ‘roulette wheel' linked to real-time data, which would allow the students to find the location of... the best surf at that moment, the location with the warmest weather, or the nearest restaurant offering a meal deal and so on.
A Data Platform for Both
Sides of the Brain
Data platforms tend to be designed for analysts, my ambition for the Samsung Trend platform was to create an inspirational tool for all humans, whether they were marketeers or scientists. This was achieved this through the use of two discrete modes, the kaleidoscope mode and the microscope mode.
Re-Inventing The Portal Paradigm
Client: British Airways
My big idea was to weave commercial opportunities into a pseudo real-time feed, that mimicked social media. Messages from the captain, the perfume worn by the attendants, or content rich destination ideas were all presented in the form of conversational posts.
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